Willamette Partnership: Branding

Willamette Partnership, a innovative conservation not-for-profit, hired Peacehaus to create their new brand identity. Our work included the development of a new logo, brand voice, stationery suite, and an all new website.

In the new logo, the image of a butterfly takes the form of a puzzle, communicating the concepts of fixing things and partnership. The butterfly concept is derived from one of WP's first case studies, where they formed new partnerships for the purpose of preserving upland prairie habitat where the Fender's Blue Butterfly is threatened. Here the butterfly stands as a symbol of the motivation behind their progressive conservation solutions.

WP wanted their new site to be much more intuitive to navigate than their previous site. Peacehaus designed and developed a website that accomplished this with a sharper look and stronger, more concise communication of their unique position. Also new is a content management system that finally allows them the ability to manage their own site on a day-to-day basis.

Identity Design and Creative Direction: Jeff Dooley
Web Development: Andrew Maudlin
Copywriting: Kathy Valenti