Boy Scouts of America: The Boy Project

Developed as an outreach program for Boy Scouts of America’s Cascade Pacific Council, The Boy Project uses powerful storytelling to show what happens when boys have something meaningful to belong to. The microsite, in concert with inspiring stories of achievement, is designed to support the work of an organization dedicated to helping boys find themselves a world where it’s so easy to get lost.
The campaign garnered more than 700 views in its first two weeks and secured generous donations to help amazing boys do amazing things. Local boys (and agency) do good.

Creative Direction: Jeff Dooley
Copywriting: Kathy Valenti
Production: Chisel Industries
Agency: HMH agency