Nike: College Campaign

How loud do you live?

I headed up this pitch for a nice piece of Nike business for my agency, citrus. The campaign challenged students to live loud and make their voices heard. They were called to "Join the choir" and make a difference in sport and in life. Campaign components included experiential/event, mobile engagement, digital content, point of sale, and customizable apparel.

Thanks to Steve Bonini for the donated photography, Mike Houston for copy, and everyone else that poured on the coals for this effort.