Nike: MLB All Star Game Campaign

When the Major League Baseball All-Star game returned to St. Louis, we helped Nike echo a well-known Missouri sentiment with “Show Me Baseball.” The campaign empowered fans to challenge baseball’s elite to show us their best. Through retailer partnerships and compelling creative (including pop-up events, in-stadium/in-store POS, print, out-of-home and transit), we helped Nike create an unmatched presence during All-Star weekend. This Nike campaign-turned-experience yielded sales that were nearly double those of the previous year in New York City. Guess we did show them.