SFB came to us requesting a 3-panel rack brochure. We answered with the obvious question, "Are you sure you want a rack brochure?." We convinced the client to allow us to produce something more engaging for them. These thick flash cards functioned as direct mail and leave-behinds, illlustrating real-world corporate conundrums on one side, and the SFB solution on the other.
Illustration: James Kraus