• DSC00032 4 seaswirl covers
  • DSC00042 - striper cover
  • DSC00043 striper 2
  • DSC00044 - striper 3
  • DSC00045 - striper 4
  • DSC00046 - striper 5
  • DSC00048 - striper 6
  • DSC00050 striper 7
  • DSC00054 - seaswirl cover
  • DSC00056 - seaswirl 2
  • DSC00057 - seaswirl 3
  • DSC00059 - seaswirl 4
  • DSC00060 - seaswirl 5
  • DSC00061 - seaswirl 6

Seaswirl»

"A man is never lost at sea."
-Ernest Hemingway

I got to work on a boat account for a few years. I helped deliver an upgraded brand voice and look. This colossal effort required heavy selling of the importance of brand, design, photography and tending to the details. It was a tough sell to old-school boat guys, but together we made it happen, and the brand blossomed.

The new brand vibe was realized online, in dealer co-branded advertising, radio, print and trade shows.

The photo shoots out in the ocean, in heavy seas, were the most fun I've had at work while simultaneously knowing I was going to die at any moment. And I, the agency guy, was the only dork aboard in a life jacket among much saltier dogs.

Photography: Bob Pearl, Matt Seefeldt (Thanks for kicking ass, risking the welfare of gear and health to get the money shot)