"A man is never lost at sea."
I got to work on a boat account for a few years. I helped deliver an upgraded brand voice and look. This colossal effort required heavy selling of the importance of brand, design, photography and tending to the details. It was a tough sell to old-school boat guys, but together we made it happen, and the brand blossomed.
The new brand vibe was realized online, in dealer co-branded advertising, radio, print and trade shows.
The photo shoots out in the ocean, in heavy seas, were the most fun I've had at work while simultaneously knowing I was going to die at any moment. And I, the agency guy, was the only dork aboard in a life jacket among much saltier dogs.
Photography: Bob Pearl, Matt Seefeldt (Thanks for kicking ass, risking the welfare of gear and health to get the money shot)