• Studio Dooley - osu-i-am-orange-01

Oregon State University: I am Orange Campaign

This is the first of four annual campaigns we created for Oregon State University's Athletic department. The deliverables were online content, print and online advertising, radio, and a visual center toolkit for the OSU's internal designers to help them stay on brand as they created campaign elements themselves.

"I am Orange" established a consistent platform for a pride-based message strategy to increase ticket sales and engage alums to fund the athletic program through donation efforts.