Many big milestones come with big price tags. Not to mention loans to pay for them. We helped Oregon Community Credit Union gain new loan applications by talking about something more meaningful than rates. We created a campaign using likeable, relatable and quirky people who told their loan story in a simple but approachable way. All elements, from print to in-branch to online to TV, used gentle humor to underscore Oregon Community Credit Union’s “Nice. Remarkably nice.” tagline that reflected their brand personality. And it worked. Oregon Community had a great year and beat their lending goals well ahead of schedule.