Habitat for Humanity
Habitat for Portlandia!
The objective: Raise awareness that Habitat for Humanity Portland/Metro is a local charity, from here, for here.
The creative holds a mirror up to Portland's quirky culture and buy-local DNA. I wanted to create a campaign that wouldn't make sense hanging in any other city. People noticed and it was fun to hear the buzz.
We also revamped their website in order to make the online donation process more compelling and intuitive.