Dr. Martens: Retail Campaign

Dr. Martens came to us for help in launching its #First and Forever retail campaign in select Dr. Martens stores nationwide. Our job: make a great in-store experience even better.

Along with the usual shoe retailing suspects (think footwear pedestals, table displays and the like), the #First and Forever work included interactive window displays featuring a live Twitter feed encouraging people to share their Dr. Martens firsts. The campaign got to the hearts of consumers and generated mass consumer engagement in-store, online and via social media with consumer-driven content and buzz supported by the campaign sentiment “everyone remembers a first, tell us about yours.” The campaign was unique, progressive and memorable.