Much of the ski traffic at Central Oregon's Mt. Bachelor is from day-tripping Portlanders. To inspire visitors to stay a while, we launched a program for COVA, in conjunction with Mt. Bachelor, that invited snow worshipers to plan for a longer fun-filled weekend.
A microsite made it easy for visitors to plan their trip with an interface for choosing lodging, dining and entertainment. Package deals and special pricing made it hard to resist, and local businesses got the boon they asked for.