Basic American Foods: Brand Videos

Basic American Foods, the ginormous supplier of dehydrated foods to places like hospitals and restaurant chains, asked us to replace their dated website ecosystem with new, improved corporate and customer sites. Along with robust website design and development, we created strong branded content to be featured on the sites. This was an opportunity to bring the BAF brand story to life for the first time in such a heroic fashion. Here are three brand videos which demonstrate BAF's position and new personality. BAF celebrates and honors the huge, yet sometimes thankless, jobs their customers do every day.

Agency: Grady Britton
Creative Director: Jeff Dooley
Writer: Jeff Dooley