Adidas (boost mood study) -
Adidas (boost mood study) -
Adidas (boost mood study) -
Adidas (boost mood study) -
Adidas (boost mood study) -
Adidas (boost mood study) -
Adidas (boost mood study) -
Adidas (boost mood study) -
Adidas (boost mood study) -
Adidas (boost mood study) -
Adidas (boost mood study) -

Adidas (boost mood study)

This set of panels represents "mood board" exploration which influenced the adidas boost international retail campaign. boost technology harnesses a runner's energy, propelling them forward and increasing endurance. This visual approach explores ways of capturing and expressing this energy benefit graphically for use in retail environments, advertising and PR.